Novistra Capital advises India Art Fair for a stake sale to MCH Group

New York, September 2016
Novistra Capital, a New York based boutique advisory, is pleased to announce that Seventh Plane Networks Pvt. Ltd, the holding Company of India Art Fair, has sold 60.3% of the shares to MCH Swiss Exhibitions (Basel) Ltd., a Company of MCH Group Ltd. India Art Fair, founded in 2008, is South Asia’s leading platform for modern and contemporary art and a portal to the region’s cultural landscape. This transaction would benefit India Art Fair from MCH Group`s knowledge as an international leading exhibition organizer as well as its digital expertise.

The MCH Group is a leading international group of live-marketing companies with a comprehensive services network spanning the entire exhibition and event market. It creates effective and efficient marketing platforms in the form of internationally and nationally leading exhibitions. It also offers bespoke marketing solutions for successful participation in exhibitions and also for other corporate and public events of all kinds – all over the world. This transaction would help MCH Group enter a new geographic and market segment, pursuing its strategic aim to expand its range of services and to make its product portfolio more international.

Novistra Capital acted as the exclusive financial advisor to Seventh Plane Networks Pvt. Ltd for the transaction.