Novistra Capital advises InsideOut on its sale to Harte Hanks

Headquartered in St. Petersburg, Florida, InsideOut offers inbound and outbound sales outsourcing and experimentation services for partners globally. Since its inception in 2015, InsideOut has partnered with leading Fortune 500 companies including Google, IBM, T-Mobile and Honeywell.

Harte Hanks is a leading global customer experience company that partners with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution.

With the acquisition of InsideOut’s inside sales capabilities, Harte Hanks is uniquely positioned to help customers drive growth by optimizing sales and marketing demand generation programs. The acquisition will have 136 employees joining the Harte Hanks team, including the addition of a seventh location to its North American offices.

Chirstina Cherry, CEO of InsideOut said: “We are thrilled to have InsideOut join the Harte Hanks team. What attracted us to Harte Hanks was the clear alignment in culture and values, the like-minded commitment to our partners and a focus on our people, who we believe are the cornerstone for our successes. This transaction enables us to scale faster and support further growth for our partners, and to provide additional opportunities for our exceptional team of employees, given Harte Hanks’ broader scope of services.”

Ripun Jai Mehta, Managing Partner at Novistra Capital said: “The outsourcing sector remains a key focus area for Novistra, as we continue to leverage our deep sector expertise and strong cross-border network to help maximize value creation for our clients. Our heartiest congratulations to the InsideOut team on reaching this milestone and we wish them every success as they continue their journey with Harte Hanks.”