“Youth Ki Awaaz (YKA) is a pioneering digital media platform empowering India’s youth to speak out on critical social, political, and cultural issues through opinion pieces and in-depth reportage. Since its inception, YKA has become a trusted destination for civic-minded young voices and is recognised for building inclusive, participatory media at scale.

Quintillion Media, founded by Raghav Bahl and Ritu Kapur, is India’s first fully diversified digital content company. It operates The Quint, a popular destination for news, commentary, and multimedia storytelling, and invests in forward-looking media platforms aligned with digital-first consumption habits.”

“Youth Ki Awaaz secured investment from Quintillion Media, enabling the company to grow its editorial and technology teams, invest in platform innovation, and explore new revenue streams. The partnership with Quintillion provided not only capital but also strategic backing from one of India’s most respected digital media pioneers.

This transaction represents Novistra’s early involvement in the digital content and mission-led media space, with a focus on founder-led businesses driving social impact through technology.”

“Youth Ki Awaaz secured funding from Quintillion Media, gaining a strategic partner committed to expanding the reach and impact of socially driven digital platforms. The capital enabled YKA to scale its team, evolve its business model, and invest in technology enhancements to support deeper user engagement.

This transaction reflects Novistra’s early involvement in India’s digital media and content ecosystem, with a focus on impact-oriented platforms and founder-led growth journeys.”