RND OptimizAR, is a provider of RCM services focused on the DME and HME segments. Founded by Deepika Karthikeyan Srihari, RND OptimizAR combines deep domain expertise with a scalable delivery model to support complex, end-to-end revenue cycle operations. With a workforce of over 2,200 specialized professionals, the company supports healthcare providers, including several of the largest DME organizations in the United States, helping improve performance, ensure compliance, and enhance operational efficiency. Headquartered in Coimbatore, Tamil Nadu, RND OptimizAR has built a reputation for quality, process excellence, and long-standing client relationships across global markets.

Novistra Capital led a structured and competitive sell-side process, positioning the business around its differentiated capabilities in complex RCM segments and its technology-enabled delivery model. The process engaged a targeted set of global strategic and institutional buyers, highlighting the company’s scalability, domain specialization, and strong client relationships.

The transaction with GeBBS Healthcare Solutions, a portfolio company of EQT and ChrysCapital, represents a strategic combination of complementary strengths, expanding GeBBS’ capabilities in the DME/HME segment and advancing a more integrated, AI-led and technology-enabled RCM platform. The acquisition enhances global delivery through a flex-source model, strengthens specialized service capabilities across complex product lines, and positions the business to drive improved reimbursement outcomes, operational efficiency, and scalable growth.