Forward BPO is a high-quality contact center based in Cebu, Philippines, offering multi-channel customer care, sales support, back office, and technical support to clients across Australia, North America, and Asia. With over 700 agents, Forward is known for its strong delivery culture, client retention, and cross-regional capability.

Support Services Group (SSG) is a US-headquartered, high-touch contact center operator with a global presence spanning 25 delivery centers across North America, Latin America, Europe, and Asia. SSG provides omnichannel customer care, technical support, and sales enablement services to clients worldwide.

Forward engaged Novistra Capital to advise on a strategic exit and identify a global partner that could provide scale, stability, and long-term value for clients and employees. Novistra led a comprehensive, cross-border M&A process tailored to the needs of founder-led outsourcing businesses.

With deep knowledge of the BPO and CX sector, Novistra positioned Forward as a culturally aligned, delivery-driven partner that would complement SSG’s international expansion strategy.

Forward BPO was acquired by Support Services Group, expanding SSG’s delivery footprint in Southeast Asia and deepening its multilingual service capabilities. The transaction creates strong operational synergies and a broader value proposition for enterprise clients across geographies.

This deal further extends Novistra’s successful advisory track record in the contact center and outsourcing sector, especially across the Philippines, North America, and Australia corridor.