January 2026
United Kingdom, Canada & United States
Novistra Capital advises CX1 Capital on its acquisition of SatCom Marketing
Acquired
Client
CX1 Capital
Deal Type
Buy-Side M&A
Deal Team
Ripun Jai Mehta
Managing Partner
Anuj Jaisinghani
Associate Director
Mohit Kamra
Senior Associate
Client Description
CX1 Capital is a tech-driven investment firm that focuses on lower middle market buy & build strategies using AI.
Approach
CX1 Capital engaged Novistra as its exclusive buy-side advisor to evaluate companies in CX and BPO.
Outcome
SatCom Marketing marks the first acquisition for its buy and build expansion plan focused on CX and BPO companies that can benefit from AI and technology.
“ This was my second M&A transaction with the Novistra team, and once again they delivered exceptional execution. Their sector knowledge, sound judgment, and hands-on approach made them a trusted advisor throughout the process and a valued partner as we build the next phase of growth.”
Sajan Choksi
Founder & CEO, CX1 Capital
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