Youth Ki Awaaz (YKA) is one of India’s leading youth-focused digital media platforms, known for amplifying underrepresented voices and engaging young audiences on pressing social, political, and environmental issues. With a strong community of contributors and readers, YKA has built a unique model around opinion-led journalism and civic engagement.

Quintillion Media, founded by Raghav Bahl and Ritu Kapur, is a diversified digital content company that operates The Quint, one of India’s fastest-growing news and lifestyle platforms. The firm invests in bold, high-potential digital media ventures targeting India’s next generation of content consumers.

Youth Ki Awaaz engaged Novistra Capital to advise on its first institutional Capital raise. The objective was to identify a partner aligned with the platform’s mission, values, and growth aspirations. Novistra supported YKA through all stages of the transaction—from investment strategy and valuation to partner selection and close.

Positioning YKA as a mission-driven platform with strong engagement metrics and a loyal user base, Novistra structured a transaction that would support team expansion, platform development, and monetisation experiments.

Youth Ki Awaaz secured investment from Quintillion Media, enabling the company to grow its editorial and technology teams, invest in platform innovation, and explore new revenue streams. The partnership with Quintillion provided not only capital but also strategic backing from one of India’s most respected digital media pioneers.

This transaction represents Novistra’s early involvement in the digital content and mission-led media space, with a focus on founder-led businesses driving social impact through technology.