June 2025
United States, India & Singapore
Novistra Capital advised SG Analytics on its acquisition by Straive, a portfolio company of EQT
Acquired by
A portfolio company of
Client
SG Analytics
Deal Type
Sell-Side M&A
Deal Team
Ripun Jai Mehta
Managing Partner
Pankaj Arora
Managing Director
Radima Khatataeva
Vice President
Kunal Sharma
Associate Vice President
Client Description
SG Analytics is a global provider of AI-powered insights and contextual analytics, with offices in New York, London, and Pune. The firm specialises in serving clients across Banking & Financial Services, Information Services, and Technology, Media & Telecom, enabling data-led transformation through actionable, decision-grade analytics. SG Analytics is known for its deep domain expertise, high-quality delivery, and global service model.
Approach
SG Analytics engaged Novistra Capital as exclusive financial advisor to explore strategic options with global acquirers. Novistra ran a highly competitive cross-border M&A process, targeting buyers with complementary platforms, AI capabilities, and global delivery scale.
Novistra positioned SG Analytics as a differentiated platform with proven delivery, domain leadership, and strong commercial momentum—ensuring alignment on both strategic growth and cultural fit.
Outcome
Straive acquired SG Analytics, combining its global delivery platform with SG Analytics’ deep domain knowledge and contextual analytics capabilities. The transaction creates one of the largest integrated content and analytics providers globally, enhancing value for clients across industries and geographies.
This deal reinforces Novistra’s leadership in advising data and technology-enabled services companies on complex, cross-border transactions involving both founders and financial sponsors.
“ Novistra was the ideal advisor for SG Analytics. They truly understood our business, identified a partner with the right strategic and cultural alignment, and structured the transaction to achieve an outcome that maximized value for all stakeholders. They represented us with integrity, conviction, and thoughtful guidance at every stage of the process.”
Sushant Gupta
Founder and Chairman, SG Analytics
Press Releases
June, 2025
Novistra Capital advises SG Analytics on its acquisition by Straive, a portfolio company of EQT
Read more
June, 2025
Straive acquires SG Analytics to bolster data analytics & AI operationalization capabilities
Read more
June, 2025
Straive acquires SG Analytics to bolster data analytics & AI operationalization capabilities
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