Reed Exhibitions, a division of RELX Group, is one of the world’s largest event organisers, delivering 500+ events across 30 countries annually. The company is a global leader in the face-to-face exhibitions space, with a strong portfolio of B2B trade shows across Germany, Japan, Australia, China, and other major markets.

India Big7, launched in 2013 by Introduction Trade Shows Pvt. Ltd., is India’s largest trade event for gifts, stationery, office supplies, writing instruments, gadgets, houseware, and home décor. Held annually in Mumbai, the event is a key fixture in India’s exhibition calendar and attracts a wide audience of buyers, suppliers, and corporate clients.

Reed Exhibitions appointed Novistra Capital to advise on a strategic acquisition that would support its entry into India’s high-growth exhibitions market. Novistra led the transaction end-to-end, identifying India Big7 as a strong platform with category leadership and scalable potential.

Leveraging its events sector experience and cross-border transaction capabilities, Novistra guided the transaction to completion—ensuring alignment on strategic vision, local market fit, and post-acquisition integration.

Reed Exhibitions acquired India Big7, marking its entry into the Indian exhibitions space and strengthening its global gifting and promotional events portfolio. The acquisition provides India Big7 with enhanced operational support, investment in digital infrastructure, and global best practices.

This transaction reflects Novistra’s execution capability in the events and exhibitions sector, and its ability to deliver value-accretive cross-border deals in emerging markets.