MEX Exhibitions is a leading B2B events organizer based in India, with a portfolio of highly regarded trade shows across the gifting, promotional merchandise, and stationery sectors. The firm has built a strong reputation for delivering commercially focused, well-attended events across key Indian metros including Delhi, Mumbai, Bengaluru, and Hyderabad.

MEX engaged Novistra Capital to advise on a strategic partnership that would expand its market footprint, enhance operational capabilities, and position its event portfolio for long-term growth. Novistra ran a targeted process to identify global organisers with deep sector experience and strong interest in India’s high-growth exhibitions market.

Through a tightly managed engagement, Messe Frankfurt, —one of the world’s largest and most respected trade fair organizers was identified as the ideal strategic partner, sharing a complementary vision and long-term commitment to the Indian market.

MEX entered into a strategic alliance with Messe Frankfurt, forming a joint platform to co-organize a suite of industry-leading trade shows, including Gifts World Expo, Corporate Gifts Show, and Paperworld India. The combined entity brings together MEX’s local market leadership with Messe Frankfurt’s global reach and operational infrastructure, delivering expanded access, international buyer exposure, and new growth opportunities.

This transaction marks Novistra’s third successful deal in the media and events sector in the past 18 months, reinforcing the firm’s track record in advising founder-led platforms and driving strategic alliances in the exhibitions space.