Maggie & Rose Ltd is a family members’ club and early years education provider, known for its creative and play-based learning environments. The group operated three premium nurseries in Kensington, Chiswick, and Islington, with a combined capacity of over 180 children. Since launching in 2006, M&R has established itself as a pioneer in delivering community-rooted, experience-led early years education in the UK.

Grandir Group, headquartered in France, is a leading international provider of early childhood education and care, operating over 1,000 centers across Europe and North America. Its UK portfolio includes established brands such as Kiddi Caru and Dicky Birds, serving over 50,000 families with a team of 13,000+ teachers and caregivers.

Maggie & Rose engaged Novistra Capital to explore strategic options for the sale of its UK nursery business. The objective was to identify a partner with strong operational depth, an appreciation of the brand’s legacy, and the ability to ensure long-term continuity for families and staff.

Novistra led a carefully managed process, balancing the founder’s vision with the market dynamics of international interest in the UK’s early years sector. Drawing on its education sector depth, Novistra supported the client from initial strategy through to execution—ultimately identifying Grandir as the right cultural and strategic fit.

The nurseries of Maggie & Rose Ltd were acquired by Grandir Group, reinforcing Grandir’s UK presence and adding three high-quality London sites to its growing platform. The deal reflects continued interest from international operators in the UK’s premium nursery market and highlights Novistra’s strength in advising founder-led early years businesses.