ITUp, based in Lisbon, Portugal, is a global leader in low-code training for the OutSystems platform. As the leading OutSystems Global Training Partner, ITUp has delivered specialised training to over 85 companies worldwide and has certified more than 4,000 professionals since its founding in 2015.

iLink Digital is a global digital transformation solutions provider and systems integrator, delivering next-generation technology solutions across industries including healthcare, insurance, telecom, government, oil & gas, education, and life sciences.

ITUp engaged Novistra Capital to advise on a strategic transaction that would support the next phase of growth. With strong momentum and a globally respected position in the OutSystems ecosystem, ITUp was well positioned for acquisition by a partner seeking to deepen its low-code capabilities.

Novistra led a focused, cross-border process—positioning ITUp as a highly strategic training asset with a unique niche in the rapidly growing low-code enablement market. The team worked closely with founder Luis Campos to manage all aspects of the transaction and deliver a successful outcome.

The transaction strengthened ITUp’s leadership in the global low-code enablement market by integrating its specialized training and certification capabilities with iLink Digital’s broader digital transformation platform. The combined organization benefits from expanded geographic reach, deeper enterprise relationships, and enhanced capacity to scale low-code adoption across North America, Europe, and Asia.