December 2022
United States
Novistra Capital advised InsideOut Solutions on its sale to Harte Hanks (NASDAQ: HHS)
Acquired by
Client
Inside Out
Deal Type
Sell-Side M&A
Deal Team
Ripun Jai Mehta
Managing Partner
Anuj Jaisinghani
Associate Director
Client
InsideOut Solutions, based in St. Petersburg, Florida, is a specialist inside sales optimization firm delivering inbound and outbound sales outsourcing services to global partners. Since its founding in 2015, InsideOut has supported major enterprise clients including Google, IBM, T-Mobile, and Honeywell—offering experimentation-led sales strategies and go-to-market execution.
Approach
InsideOut engaged Novistra Capital to explore strategic options that would accelerate scale, deepen service capabilities, and unlock new growth channels. Novistra led a targeted process focused on strategic acquirers in the customer experience and sales enablement ecosystem.
Drawing on deep expertise in BPO and demand generation, Novistra positioned InsideOut as a differentiated partner to leading brands—emphasising its elite client base, experimentation-first model, and scalable sales delivery infrastructure.
Outcome
InsideOut was acquired by Harte Hanks, expanding the latter’s sales enablement capabilities and adding a seventh U.S. delivery location. The transaction brings 136 InsideOut employees into Harte Hanks’ global team and enables both companies to offer a broader, integrated CX and sales solution to enterprise clients.
The deal reinforces Novistra’s growing track record in outsourcing, sales enablement, and CX strategy—and highlights continued investor appetite for high-performance, tech-enabled delivery platforms.
“ What attracted us to Harte Hanks was the alignment in culture and values, and a shared commitment to our people and partners. This transaction enables us to scale faster, support continued growth, and unlock more opportunities for our exceptional team.”
Christina Cherry
CEO, InsideOut Solutions
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