India Art Fair, founded in 2008 and operated by Seventh Plane Networks Pvt. Ltd., is South Asia’s leading platform for modern and contemporary art. It serves as a cultural gateway to the region, bringing together artists, collectors, galleries, institutions, and thought leaders in one of the most important annual events in the international art calendar.

MCH Group, headquartered in Basel, Switzerland, is a global leader in live marketing and exhibition management, operating some of the world’s most renowned events. Through MCH Swiss Exhibitions (Basel) Ltd., the group delivers large-scale exhibitions, customised corporate events, and international expansion for leading industry platforms.

Novistra Capital was appointed as the exclusive advisor to Seventh Plane Networks Pvt. Ltd., with a mandate to identify a global partner that could support India Art Fair’s next phase of growth, digitisation, and international positioning.

Novistra led a cross-border transaction process, highlighting the fair’s leadership in the regional art ecosystem and its strategic potential as a gateway platform for global art brands entering South Asia.

MCH Group acquired a 60.3% stake in India Art Fair, entering into the Indian market and expanding its footprint into modern and contemporary art in South Asia. The transaction enables India Art Fair to leverage MCH’s global expertise, operational know-how, and digital capabilities, while positioning the fair as a key asset in MCH’s international portfolio.