Asia Premier is a Philippines-based customer experience and business process services provider supporting U.S. clients across e-commerce, consumer services, and technology. The company is known for its high-quality delivery, strong operational rigor, and ability to scale customised support solutions from its Philippines operations.

Novistra Capital served as the exclusive sell-side advisor to Asia Premier, leading a targeted process focused on strategic and U.S.-based BPO consolidators. We refined Asia Premier’s positioning around its strong delivery economics, quality of service, and operational resilience, and engaged a curated set of buyers with alignment on scale, client mix, and nearshore/offshore delivery strategy. Our team managed valuation alignment, diligence, and negotiation to ensure a clean, strategically accretive outcome for both sides.

Asia Premier was acquired by Support Services Group, strengthening the combined platform’s capabilities across U.S. client accounts and enhancing its Philippines-based delivery footprint. The transaction creates meaningful operational and commercial synergies, expands service breadth, and positions the integrated organisation for accelerated growth across customer experience and tech-enabled support services.