Novistra Capital
Peter-2560x2560

Peter Li

Managing Director

Industries

Financial Institutions | Hospitality | Tech & Services

Location

New York City

About Peter

Peter is a Managing Director at Novistra Capital where he leads the firm's U.S. Digital Transformation practice and heads Global Hospitality. A bilingual investment banker with nearly two decades of experience, he advises family- and founder-owned enterprises, corporates, and private equity sponsors on M&A, capital markets, and strategic growth across the Americas, Europe, and Asia.
Peter is a trusted negotiator in high-stakes situations and frequently advises boards on critical capital allocation and growth decisions.
Before joining Novistra, Peter was a senior banker in Moelis & Company's Global Real Estate, Gaming, Lodging & Leisure group, where he helped build the leading hospitality franchise on Wall Street. He advised operating companies, real estate investors, and hospitality technology firms on landmark transactions, including the $7.7 billion merger of Starwood Waypoint Homes and Colony American Homes—a deal that established single-family rental as a publicly traded institutional asset class in the United States. He has also trained analysts at UBS, Credit Suisse, and Moelis in financial modeling and statement analysis.
Peter holds an MBA from London Business School and a Bachelor of Arts in Economics from Claremont McKenna College. He is a Henry Kravis Leadership Fellow and a Fellow of the Robert Day Financial Economics Institute. He is fluent in Mandarin Chinese.

Select transactions that Peter has advised on at previous firms include:
– Aurelion Inc. (NASDAQ: AURE) – approximately $150 million financing comprising a $100 million PIPE and $50 million senior debt facility, establishing NASDAQ's first Tether Gold treasury
– US$7.7 billion merger of Starwood Waypoint Homes and Colony American Homes
– Sale of Two Roads Hospitality to Hyatt Hotels Corporation, creating the world's largest independent hotel operator prior to the acquisition
– Multiple transactions to establish Aimbridge Hospitality as the world’s largest hotel operator, including its sale to Advent International
– Kokusai Kogyo – acquisition of Kyo-ya Hotels from Cerberus
– US$2.4 billion restructuring and Section 363 sale of Revel Atlantic City
– US$2.8 billion JLR–Chery joint venture

Recent Transactions

Acquired by

A portfolio company of

Sell-side advisor to CTI Data

Novistra Capital advises CTI Data on its sale to OneSix

Exclusive sell-side advisor to CTI Data, a leading data consultancy, on its sale to OneSix,...

Outcome: Acquisition creates a differentiated Snowflake data and scaled AI platform.

Received investment from multiple investors

Capital Raising advisor to Markable.ai

Novistra Capital advised Markable.ai on its Series A+ capital raise

Served as exclusive financial advisor to Markable.ai in its Series A+ funding, providing strategic counsel...

Outcome: Secured funding to scale AI-driven e-commerce platform

Acquired by

Sell-side advisor to Domicile

Novistra Capital advised Domicile on its strategic sale to CapitaLand

Served as exclusive financial advisor to Domicile, a leading corporate housing and technology platform, on...

Outcome: Completed founder’s exit to an international strategic acquirer

Rectangle-426-1-scaled-2560x718

Clarity starts with
a conversation