Novistra Capital
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How We Do It

Strategic acquisitions to strengthen, scale, & secure competitive advantage

We work closely with clients to define acquisition objectives, investment criteria, and priorities, applying sector expertise and disciplined execution to identify opportunities that expand capabilities, enter markets, or build scalable platforms — delivering sustainable value.

Strategic Alignment

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Strategic Alignment

Define investment criteria and acquisition strategy aligned with corporate development goals and market dynamics.

Market Positioning

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Market Positioning

Conduct comprehensive research to identify acquisition targets that fit strategic and financial priorities.

Targeted Engagement

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Targeted Engagement

Initiate discussions with selected targets to assess fit, alignment, and interest while maintaining confidentiality.

Deal Structuring

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Deal Structuring

Develop optimal transaction structures and valuation frameworks that balance risk, return, and strategic objectives.

Deal Completion

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Deal Completion

Manage diligence, documentation, and closing processes to ensure efficient execution and seamless post-deal transition.

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Our Difference

The Novistra Edge

By leveraging extensive sector and transaction experience, global
relationships, and cross-border intelligence, Novistra has successfully advised
100+ clients globally.

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Sector Expertise

As a sector-specialist investment bank, we bring deep domain knowledge across Tech & Services, Education, Financial Institutions, Healthcare, Media & Events, and Hospitality. We understand how value is constructed, perceived, and realized within each of our focus industries.

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Cross-border Intelligence

Our global network spans founders, strategic acquirers and private equity investors across the Americas, Europe, Asia, and the Middle East & Africa. We run competitive, cross-border M&A processes that deliver premium outcomes.

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Precision Execution

We run high-conviction transactions with rigor and discipline. Our team combines deep sector expertise and strategic thinking with hands-on leadership from senior bankers at every stage of the deal to drive competitive tension, value and certainty.

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Principled Advisory

Our clients trust us to deliver sharp judgment, strategic insight, and uncompromising advocacy through every transaction.

Select Transactions

Trusted to lead complex acquisitions and strategic expansions

Our process is rigorous, senior-led, and designed to deliver sustainable value.

Novistra Capital advises CX1 Capital on its acquisition of SatCom Marketing

Canada, United States & United Kingdom

Novistra Capital advises CX1 Capital on its acquisition of SatCom Marketing

Novistra Capital advises CX1 Capital on its acquisition of SatCom Marketing

Outcome: Exclusive buy-side advisor to CX1 Capital, a tech-driven investment firm that focuses on lower middle market buy & build strategies using AI.

Novistra Capital advised Virrtue on its strategic acquisition of UK-based finance platform Virgate

United States, India & United Kingdom

Novistra Capital advised Virrtue on its strategic acquisition of UK-based finance platform Virgate

Virrtue, a subsidiary of Access Healthcare, engaged Novistra Capital as its buy-side advisor, culminating in its acquisition of UK-based accounting platform Virgate.

Outcome: Strengthened Virrtue’s global capabilities in technology-led accounting

Novistra Capital advised SG Analytics on its acquisition by Straive, a portfolio company of EQT

United States, India & Singapore

Novistra Capital advised SG Analytics on its acquisition by Straive, a portfolio company of EQT

SG Analytics engaged Novistra Capital as its exclusive sell-side advisor on its acquisition by Straive, combining complementary strengths in AI-powered insights, data analytics, and global...

Outcome: Created one of the leading integrated data and analytics platforms

Novistra Capital advised St. Mary’s Education Society on its acquisition of Vidsan Charterhouse

India & United Kingdom

Novistra Capital advised St. Mary’s Education Society on its acquisition of Vidsan Charterhouse

Advised St. Mary’s Educational Society on its acquisition of Vidsan Charterhouse, expanding the group’s presence beyond Telangana into North India’s premium international K-12 segment.

Outcome: Established Sancta Maria International School in Delhi NCR

Novistra Capital advised Excelra on its majority investment in Anilitiks

United States & India

Novistra Capital advised Excelra on its majority investment in Anilitiks

Served as exclusive buy-side advisor to Excelra on its acquisition of Anilitiks, strengthening Excelra’s HEOR and real-world evidence analytics capabilities for global pharmaceutical clients.

Outcome: Expanded Excelra’s data-driven Life Sciences solutions portfolio

Client Voices

Trusted by founders,
backed by results

Novistra was the ideal advisor for SG Analytics. They truly understood our business, identified a partner with the right strategic and cultural alignment, and structured the transaction to achieve an outcome that maximized value for all stakeholders. They represented us with integrity, conviction, and thoughtful guidance at every stage of the process.”

Sushant Gupta

Founder and Chairman, SG Analytics

The Novistra team were exceptional from start to finish. They were extremely hands on and remained in full control of the process till the very end, ensuring that every fine detail was managed. This deal would certainly not have been possible without them – I would highly recommend them to anyone considering a sale process.”

Jack Jacob

Founder and CEO, PNE

Our partnership with a distinguished brand like RGS Guildford represents a commitment to fostering educational excellence and global citizenship, empowering students to thrive in an interconnected world. We would like to acknowledge and thank the team at Novistra Capital. Their expertise, guidance, and trusted advisory were crucial in driving the successful completion of this strategic partnership.”

Ryan Pinto

CEO, Ryan Group

We relied on Novistra’s expertise and network in the BPO industry to guide us through an exhaustive process. They developed a comprehensive strategy, listened to our goals, and were instrumental in getting the deal done. We could not be happier with the outcome.”

Mike Mattsen

CEO, MattsenKumar

Novistra's professionalism, persistence, and attention to detail made a real difference, and they guided us with patience and clarity through the complexities of M&A. We couldn’t have asked for a better partner. We are especially grateful to the Novistra team for consistently challenging us to do better and for working with such patience and commitment along the way. We look forward to collaborating with them again on many more successes in the years ahead.”

Sam Murthy Bharat

President, NetServ Applications

The Novistra team were essential in finding a right fit for DarwinLabs and in making sure that the process went smoothly and that it was a good deal. I would not have managed without their help.”

Pedro Santos

Founder, DarwinLabs

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Clarity starts with
a conversation