Novistra Capital advises Forward BPO on its sale to Support Services Group

New York, December 2020
Novistra Capital, a New York based boutique M&A advisory, announced that Forward BPO (“Forward”), a Philippines based contact center, has been acquired by Support Services Group (“SSG”).

Headquartered in Cebu, Philippines, Forward is a reputed contact center that offers multi-channel customer care, sales support, back office and technical support to its clients in the Australian, North American, and Asian markets. The company services its clients through 700+ agents based at its delivery center in Cebu.

Support Services Group is a US headquartered high-touch contact center that offers omni-channel customer care, technical support, sales support to customers worldwide. The company has 25 centers across North America, Latin America, Europe, and Asia.

Brad Norman, the CEO of Forward BPO, said: “I am thankful to the Novistra team for the process they ran for our exit. Their understanding of the sector and it’s evolving dynamics helped us find a great partner. The team was involved throughout the process and their assistance was invaluable in closing the transaction.”

Ripun Jai Mehta, the Managing Partner at Novistra, stated: “Novistra has been advising BPO clients for over a decade, and Forward has an edge when it comes to service delivery and organizational culture. Our best wishes to Brad, and the exceptionally talented Forward team, in the next phase of their journey.”