Novistra Capital advises Innovative Vision on its sale to Support Services Group

New York, July 2021
Novistra Capital, a New York-based boutique M&A advisory, is pleased to announce that Innovative Vision (“IV”), a Canada based marketing technology company, has been acquired by Support Services Group (“SSG”).

IV is a Toronto based tech enabled contact center that offers omni channel and multilingual voice and digital support to customers in the North American market. The company employs 900 agents at its delivery locations in Jamaica and Canada.

SSG is a US headquartered high-touch contact center that offers omni-channel customer care, technical support, sales support to customers worldwide. The company has 25 centers across North America, Latin America, Europe, and Asia.

Sajan Choksi, Founder & CEO at Innovative Vision, said: “We are super excited to join with SSG. Over the last few years, Innovative Vision has shown a tremendous amount of spirit, rigor and discipline in our ability to execute for our clients and provide an amazing culture for our people. This aligns perfectly with SSG’s values and we’re keen on what the future holds as we continue this journey together. Thanks to Ripun, Anuj and the rest of the Novistra team in helping us throughout the process.”

Ripun Jai Mehta, Managing Partner at Novistra, stated: “Innovative Vision’s phenomenal growth over the years in the premium customer service market is a testament to their culture, training and delivery capabilities. Sajan has spearheaded IV’s growth and this partnership with SSG will only help them accelerate. Our best wishes to both the companies.”