Novistra Capital, a leading cross-border M&A advisory, acted as exclusive financial advisor to SG Analytics on its acquisition by Straive, a global leader in enterprise data analytics and AI, and a portfolio company of EQT.

SG Analytics is a leading provider of AI-powered insights and contextual analytics services, with offices in New York, London, and Pune. With deep domain expertise across Banking & Financial Services, Information Services, and Technology, Media & Telecom, SG Analytics enables data-led transformation through actionable insights for business success.

Straive, backed by EQT — a purpose-driven global investment organization focused on active ownership strategies — operationalizes data analytics and AI for global enterprises, serving several Fortune 500 companies. The acquisition combines SG Analytics’ domain expertise and global delivery capabilities with Straive’s scalable platform, creating one of the largest integrated content and analytics providers globally.

The transaction reinforces Novistra Capital’s track record of advising data and technology-enabled services companies, founders, and financial sponsors on complex, cross-border M&A transactions.

“Novistra was the ideal advisor for SG Analytics. They truly understood our business, identified a partner with the right strategic and cultural alignment, and structured the transaction to achieve an outcome that maximized value for all stakeholders. They represented us with integrity, conviction, and thoughtful guidance at every stage of the process.”

Sushant Gupta, Founder and Chairman, SG Analytics

“This transaction highlights the growing strategic importance of AI-powered data analytics platforms operating at global scale. We are pleased to have advised SG Analytics and its shareholders on a highly competitive cross-border process that brings together two complementary leaders in data-driven solutions.”

Pankaj Arora, Managing Director, Novistra Capital