Novistra Capital is pleased to announce that it has acted as the exclusive sell-side advisor to RND OptimizAR on its acquisition by GeBBS Healthcare Solutions, a portfolio company of EQT and ChrysCapital.

RND OptimizAR is a specialized provider of revenue cycle management (RCM) services, with deep expertise across the durable medical equipment (DME) and home medical equipment (HME) segments. The transaction marks a strategic milestone for the company, enabling it to scale its platform through GeBBS’ global delivery infrastructure and automation-led capabilities.

The acquisition expands GeBBS’ market reach, service offering, and geographic footprint, while strengthening its capabilities in complex and specialized RCM segments. The transaction aligns with GeBBS’ broader growth strategy and further reinforces its position as a leading provider of end-to-end RCM solutions.

Deepika Karthikeyan Srihari, Founder of RND OptimizAR, and Aadya Srihari, Director at RND Softech, commented:

“Novistra Capital demonstrated a strong understanding of our business and the revenue cycle management landscape. The team’s structured approach, global reach, and hands-on guidance throughout the process were instrumental in securing the right strategic partner and achieving a successful outcome for our shareholders.”

Pankaj Arora, Managing Director at Novistra Capital, said:

“RND OptimizAR represents a highly complementary addition to GeBBS’ platform, with strong domain expertise in specialized RCM segments and a scalable delivery model. This transaction reflects continued investor interest in technology-enabled healthcare services and the increasing importance of specialized capabilities within the revenue cycle ecosystem. We are proud to have delivered a strong outcome for the shareholders of RND OptimizAR and to have placed the business with a high-quality institutional acquirer.”

About RND OptimizAR
RND OptimizAR is a provider of revenue cycle management services, founded by Deepika Karthikeyan Srihari and specializing in the DME and HME segments. With a workforce of over 2,200 specialized professionals, the company combines deep domain expertise with a scalable delivery model to support complex, end-to-end revenue cycle operations for healthcare providers globally, including several of the largest DME organizations in the United States. Headquartered in Coimbatore, Tamil Nadu, RND OptimizAR has built a strong reputation for quality, process excellence, and long-standing client relationships.

About GeBBS Healthcare Solutions
GeBBS Healthcare Solutions, backed by global investment organizations EQT and ChrysCapital, is a leading provider of Revenue Cycle Management (RCM) services and Risk Adjustment solutions. GeBBS’ innovative technology, combined with over 14000-strong global workforce, helps clients improve financial performance, adhere to compliance, and enhance patient experience. Headquartered in East Haven, CT, GeBBS has won numerous accolades for its medical coding outsourcing and medical billing outsourcing, including being ranked in Modern Healthcare’s Top 3 Largest RCM Firms, Black Book Market Research’s Top 20 RCM Outsourcing Services, and Inc. 5000’s fastest-growing private companies in the U.S.

About Novistra Capital
Novistra Capital is a boutique investment bank with offices in New York, London, Dubai, New Delhi, and Bangalore. The firm provides M&A advisory, capital raising, and strategic advisory services with deep expertise across Tech & Services, Education, Financial Institutions, Healthcare, Media & Events, and Hospitality.