Novistra Capital is pleased to announce that it has acted as exclusive financial advisor to CX1 Capital on its acquisition of SatCom Marketing, a Florida-based customer experience and business process outsourcing platform serving clients across the United States.

Founded in 1997, SatCom has built a strong reputation for operational reliability, high-quality client service, and scalable customer experience solutions. The transaction represents a strategic milestone for CX1 Capital as it continues to execute a buy-and-build strategy focused on CX and BPO companies that can benefit from AI.

Following the acquisition, Sajan Choksi, Founder of CX1 Capital, has been appointed as the new Chief Executive Officer. Under his leadership, the business will focus on expanding its geographic footprint, modernizing its systems, and creating new opportunities for employees across all levels.

“This was my second M&A transaction with the Novistra team, and once again they delivered exceptional execution. Their sector knowledge, sound judgment, and hands-on approach made them a trusted advisor throughout the process and a valued partner as we build the next phase of growth,” said Sajan Choksi, CEO of CX1 Capital.

“We are pleased to have advised Sajan and CX1 Capital on their first acquisition in Florida. SatCom has built a strong, scalable platform, and it was a pleasure working with Sajan and his team to support this important next step in their growth strategy,” said Ripun Jai Mehta, Managing Partner at Novistra Capital.

The transaction underscores Novistra Capital’s industry expertise and track record of advising technology-enabled services businesses on cross-border M&A transactions.

About CX1 Capital

CX1 Capital is a tech-driven investment firm based in Toronto, focused on lower middle-market buy-and-build strategies leveraging AI. The firm invests across BPO, Technology, Business Services, and Financial Services.

About SatCom CX

SatCom has been a trusted partner in delivering customer engagement solutions for 30 years. Today, the reinvented SatComCX is powered by a new leadership team, modern technology, and an expanded global footprint with offices in Toronto, Fort Myers, San Salvador, and Port of Spain.

About Novistra Capital
Novistra Capital is a boutique investment bank providing M&A advisory, capital raising, and strategic advisory services. The firm has offices in New York, London, Dubai, New Delhi, and Bangalore, with deep expertise across Tech & Services, Education, Financial Institutions, Healthcare, Media & Events, and Hospitality.