Novistra Capital, a leading cross-border M&A firm, is pleased to announce that it has successfully advised MEX Exhibitions, an India-based B2B events organizer, on its strategic alliance with Messe Frankfurt, a leading global trade fair organizer.

The partnership will see Messe Frankfurt and MEX Exhibitions create a pan-India business platform for the gifting and stationary sector, which will organize a suite of industry-leading trade shows including Gifts World Expo, Corporate Gifts Show, and Paperworld India across Delhi, Mumbai, Bengaluru, and Hyderabad.

Ash Mittel, Managing Director, Novistra Capital, commented:

“We are proud to have advised MEX Exhibitions on this strategic partnership. This transaction demonstrates the continued global demand for high-quality exhibitions in India and further highlights Novistra’s expertise in the media and events sector.”

This transaction marks Novistra’s third successful deal in the media and events space in the past 18 months.

About Novistra Capital
Novistra Capital is a boutique investment bank with offices in London, New York, New Delhi, and Bangalore. Novistra provides specialized M&A advisory to mid-market businesses and private equity investors across five core sectors: Tech & Services, Education, Media & Events, Healthcare, and Hospitality. Leveraging deep sector expertise, global relationships, and cross-border execution capabilities, Novistra Capital has advised on over 100 transactions globally.