We are pleased to announce that Mai, the world’s first fully-automated video fashion shopping solution, has raised $5 million in Series A+ funding. The funding round was led by Arbor Ventures, and followed by Partech Ventures, Tekton Ventures, Voyager Capital and Bascom Ventures.

Wei Hopeman, Managing Partner at Arbor Ventures states, “Social commerce is transforming the way consumers discover and buy. Mai’s AI-powered visual discovery shopping engine makes any photo or video content instantly shoppable. We look forward to partnering with the Mai team to redefine frictionless commerce.”

Mai specializes in e-commerce performance advertisements that recognize the burgeoning demand for an increase in content monetization. Upping the ante on digital advertising, Mai has married content platforms with e-commerce brands through their AI-based image and video content recognition and search technologies. Mai is live with two of the largest social content platforms in Asia, with access to 800 million consumers, enabling them to shop over 200 million product SKUs on Farfetch, Revolve, Yoox, Bloomingdales, SHEIN, SSENSE, Forever21, Shopbop, Cafe24, Mark Styler, Alibaba, JD, Vipshop and Pinduoduo.